Use case - durable instrumentation
Build the tracking plan that survives your next redesign
Analytics becomes something everyone quietly distrusts around a redesign, and the team either freezes the UI to protect the data or breaks the data to ship the UI - neither of which should be the choice.
In short
We name events after the user's intent, not the button or screen that triggered them, so a redesign changes the UI without breaking the historical data. A tracking plan built around 'what happened' instead of 'what it looked like' survives every reskin that follows it.
The situation
Every time the design team ships a redesign, half your Amplitude charts go flat or start counting something slightly different.
What we implement
We name and structure events around user intent rather than interface elements - never 'Blue Button Clicked,' always 'Report Exported' - what's called UI-decoupled event taxonomy, so a redesign changes pixels without changing what's being measured.
What you get
- Historical charts that stay comparable across a redesign instead of resetting to zero
- A design team free to ship UI changes without a data-loss conversation first
- One less reason a redesign project runs over schedule
Illustrative
A team whose events were named after UI elements might find that a routine navigation redesign silently breaks a third of their dashboards - a cost that a UI-decoupled taxonomy, paid for once up front, would have avoided entirely. (Illustrative scenario - not a measured result.)
Related: Free tracking plan template · Event taxonomy starter · Tracking plan, defined · Amplitude taxonomy linter
Frequently asked questions
Isn't naming events after UI elements just easier in the moment?+
It's faster to write once, and then every redesign after that becomes a data-migration project - the taxonomy linter catches exactly this pattern (UI-coupled names) because it's the single most common way a tracking plan quietly rots.
Can an existing UI-coupled taxonomy be fixed without losing history?+
Yes, with a deprecation and migration map - old events get aliased or translated to the new intent-based names and archived rather than deleted, so history stays queryable under the new convention.
Other use cases
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