Fixed-scope sprint · 3-6 weeks
Amplitude implementation done right the first time
The difference between events flowing and data your company trusts is the tracking plan, the QA, and the governance. We ship all three, fixed-scope, alongside your engineers.
What does a proper Amplitude setup include?
A proper Amplitude setup includes five things: a versioned tracking plan, instrumentation that matches it exactly, QA against a known traffic source, governance rules that stop drift, and dashboards tied to real product questions. Most self-serve setups ship only the second item - which is why they decay.
How does the implementation sprint work?
- Discovery & tracking plan. We turn your product questions into a versioned tracking plan: events, properties, naming convention, owners. You approve it before a line of code ships.
- Instrumentation. SDK, server-side, or Google Tag Manager - implemented against the plan, in your repo, with your engineers reviewing every PR.
- QA & validation. Every event checked against the plan in a staging project: triggers, property types, identity merge behavior, and volume sanity checks against a known source.
- Governance setup. Naming rules enforced in Amplitude's data management, junk quarantined, ownership assigned - the mechanics that keep it clean after we leave.
- Handoff & dashboards. Starter dashboards for your actual KPIs, a governance handbook, and a working session with your team so the instance has residents, not visitors.
Interactive - hover each stage. One tracking-plan row's journey from contract to chart people trust.
What goes wrong without this?
The failure pattern is always the same: three names for the same click, core flows untracked, properties typed as strings that should be numbers, and a warehouse that disagrees with every chart. If that is already your situation, you need the audit and rescue service first - re-implementing on top of a broken taxonomy just buries the problem.
Coming from another tool? The migration service covers schema mapping and historical continuity from GA4, Mixpanel, and Adobe Analytics. And when the instrumentation is live, the free tracking plan template shows the exact format we hand off.
Frequently asked questions
Should I implement Amplitude through Google Tag Manager or the SDK?+
Use the SDK (browser or server-side) when you control the codebase and want the richest, most reliable data - identity resolution, session handling, and offline queueing all work best natively. Use Google Tag Manager when engineering bandwidth is the bottleneck and your events map cleanly onto an existing dataLayer. Many teams run a hybrid: SDK for product surfaces, GTM for marketing pages.
What is in an Amplitude tracking plan?+
A tracking plan lists every event and property you will collect: the name (in one enforced convention), the trigger, the properties with types and allowed values, the owner, and the product question it answers. It is the contract between product managers and engineers, and it is the single strongest predictor of whether an instance stays trustworthy.
How much does an Amplitude implementation cost?+
Our implementation sprints are fixed-scope and quoted after a short discovery call, priced by the number of product surfaces and events, not by the hour. As a rule of thumb, one product surface with a focused event set is a 3-6 week engagement. Request the free audit or a scoping call for a number you can put in a budget.
Do you implement Amplitude for mobile apps as well as web?+
Yes - iOS, Android, and React Native alongside web and server-side sources. Cross-platform identity stitching is designed in the tracking plan up front, which is precisely where self-serve implementations most often go wrong.
Start with the free audit - even before an implementation
If anything already exists in your instance, the scored audit tells us both what to keep. If you're greenfield, book a scoping call instead and get a fixed quote within two days.
Request the free audit