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An event taxonomy starter your whole org can speak
The grammar layer under the tracking plan: one naming convention, a shared property vocabulary, and the category structure that keeps 500 events findable.
A taxonomy is a set of decisions made once so nobody re-makes them per event. This starter contains our defaults - argued over years of enterprise analytics implementations and rescues - ready to adopt or adapt. The value isn't novelty; it's that every question already has an answer written down.
The decisions it makes for you
| Item | Detail |
|---|---|
| Event grammar | Object-Action, Title Case: 'Invoice Sent', 'Trial Started'. One pattern, no exceptions - exceptions are how 'signup_v2_final' happens. |
| Property casing & vocabulary | snake_case properties with a standard shared set (plan, source, platform, value_usd) reused across every event. |
| Category structure | Lifecycle stages (Acquisition, Activation, Engagement, Revenue, Retention) as the top-level grouping - matching how analyses are actually organized. |
| Identity conventions | When to identify, what goes in user properties vs event properties, and the anonymous-to-identified merge rules. |
| Deprecation protocol | How events die: quarantine, translation table, then archive - never silent deletion. |
Pair it with the tracking plan template: the taxonomy is the grammar, the plan is the dictionary. Adopting both on day one is the single cheapest data-quality decision available to a new instance.
In practice: Instance already live and messy? The free audit scores your taxonomy against exactly these standards.
Frequently asked questions
Should we rename existing events to match a new convention?+
Only behind a migration map - alias or transform old names to new, keep a translation table for history, and never rename in place. The glossary entry on event taxonomy covers the full protocol.
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