---
title: "Amplitude Pricing - Real Costs, Plans & Limits"
canonical_url: https://ampl.webclat.com/amplitude-pricing-guide
description: "What Amplitude costs: Free vs Plus vs Growth vs Enterprise, event-based billing, the startup program, and implementation cost."
source: Webclat | Amplitude Solutions (official Amplitude partner, independent consultancy)
---

# Amplitude Pricing - Real Costs, Plans & Limits

Checked against amplitude.com/pricing at the time of writing (pricing pages change - re-verify before negotiating):

| Plan | Price | Volume | Adds |
| --- | --- | --- | --- |
| Free | $0, no card | 2M events/mo (permanent) | Product analytics, 10K session replays/mo, AI agents & MCP, limited experiments/guides/surveys |
| Plus | Starts at $0 (first 2M events free), card required | Scales to 70M events/mo | Custom events/formulas, 20 behavioral cohorts, alerts, heatmaps, 2-year retention |
| Growth | Custom (sales) | Event-based, negotiated | Advanced behavioral exploration, 20K replays/mo, SSO & project permissions |
| Enterprise | Custom (sales) | Event-based, negotiated | Unlimited projects per portfolio, data access controls, 50K replays/mo, RBAC |

Startup Scholarship (at the time of writing): one free year of Growth for companies with <$10M raised and <20 employees.

Event-volume estimate method: MAU x sessions/user x meaningful actions/session + server-side events + 20-30% headroom. Your volume forecast is your negotiating position. Full guide: https://ampl.webclat.com/amplitude-pricing-guide